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IJRM

Newsletter

The IJRM Newsletter

Welcome to the Newsletter Website of the International Journal of Research in Marketing, the journal of the European Marketing Academy. This newsletter features prominent papers from the journal. Join us to learn about the latest trends in academic marketing research from the world's leading scholars!

Check out our latest newsletter!

The IJRM Newsletter

A Limited-Time Offer

Lina Altenburg

Jan 30, 20235 min read

A Limited-Time Offer

Why is one temporary loyalty program successful and another is not? An interview with Nick Bombaij

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The Next Generation of Marketing-Mix in the Evolving World

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Sep 1, 20224 min read

The Next Generation of Marketing-Mix in the Evolving World

The evolvement of Marketing Mix (MM) across time and space was written across times, spaces, and four authors. An interview with Julian...

309 views0 comments

How Blockchain Will Influence Marketing

Christina Spetzler Gregersen

Aug 30, 20223 min read

How Blockchain Will Influence Marketing

A new IJRM initiative explores how Blockchain Technology meets Marketing What comes to your mind when you hear the term blockchain?...

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Making Customers Feel Lucky Can Increase Sales

Jareef Martuza

Aug 29, 20223 min read

Making Customers Feel Lucky Can Increase Sales

An interview with Maggie Wenjing on her recenty published IJRM paper with Chuang Wei, Lu Yang, Hean Tat Keh If customers love a product,...

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The Rise of Retailing's Big 5 in the Digital Era

Lina Altenburg

Aug 27, 20224 min read

The Rise of Retailing's Big 5 in the Digital Era

How Technology disrupts retailers’ value creation. An interview with Werner Reinartz and Nico Schauerte on their 2019 IJRM paper....

388 views0 comments

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